Kenton Web Design blog
Website Maintenance Costs in 2026: A Practical Guide
By Artur Bobinski ·

Wondering what to budget for website upkeep in 2026? I break down the costs for WordPress and Shopify maintenance based on 23 years of experience in Western New York.
Understanding Website Maintenance in 2026
Hi, I'm Artur Bobinski. I've been running Kenton Web Design here in Lockport, NY, since 2003. Over the last 23 years and 300+ projects, I've seen how the web has changed. In 2026, a website isn't a static flyer; it's a living piece of software. Whether you are a small business in Buffalo or a larger shop serving all of Western New York, you cannot simply launch a site and leave it alone.
WordPress Care Plan Costs
WordPress powers a huge portion of the web, but it requires regular attention. Every month, there are updates for the WordPress core, your theme, and various plugins. For my clients in Buffalo NY and beyond, I offer three distinct tiers of Care Plans to handle these tasks professionally.
The Essentials plan starts at $149 per month and includes one hour of hands-on work. This is perfect for local businesses that need the basics covered. If you need more active updates, the Growth plan is $399 per month for three hours of time. For high-traffic sites, the Priority plan is $799 per month, which includes five hours of dedicated support. It is important to note that unused hours do not roll over to the next month, as I reserve this time specifically for your site.
- Essentials: $149/mo (1 hour hands-on)
- Growth: $399/mo (3 hours hands-on)
- Priority: $799/mo (5 hours hands-on)
Shopify Maintenance and E-commerce Support
For those running online stores, maintenance looks a little different. Shopify handles the hosting and core security, but you still need help with app integrations, theme tweaks, and conversion optimization. I offer Kenton Commerce plans specifically for Shopify merchants across the US and Canada.
These plans start at $499 per month for two hours of work. If your store is growing, you might move to the $999 per month tier for five hours. For larger operations, plans start from $1,500 per month for ten hours of work. Having a Shopify specialist on call ensures that when a new feature is released or a checkout issue arises, you have a professional ready to jump in.
The Cost of Speed Optimization
In 2026, speed is more important than ever. If your site takes more than a couple of seconds to load, visitors in Western New York—or anywhere else—will leave. This affects your Google rankings and your sales. While regular maintenance helps, sometimes a site needs a deep dive to fix performance bottlenecks.
I offer flat-fee speed optimization services to get your site running as fast as possible. For a WordPress site, the investment is $795. For a Shopify store, which often involves more complex scripts, the fee is $1,095. These projects typically take 5 to 7 days to complete, and the goal is a measurable improvement in load times.
Why Local Support Matters in Western New York
There are plenty of massive agencies out there, but there is a benefit to working with a one-person studio. When you call or email Kenton Web Design, you are talking directly to me, Artur. I've spent over two decades helping Buffalo businesses navigate the web.
I believe in transparency. I don't use high-pressure sales tactics or buzzwords. My goal is to provide a reliable service that keeps your website running smoothly year after year. Whether you are in Lockport, Amherst, or downtown Buffalo, I provide the same level of practical, expert care for your digital presence.
Choosing the Right Plan for Your Business
Deciding how much to spend on maintenance depends on how much you rely on your site for revenue. A local service business might only need the Essentials plan. An e-commerce brand shipping across North America will likely need a more robust Commerce plan to stay competitive.
If you aren't sure where to start, I offer a free 3-point website review. I'll take a look at your current setup and give you honest feedback on what needs attention. This is a great way to see where you stand without any initial investment.
Frequently asked questions
Do unused hours roll over to the next month?
No, unused hours do not roll over. I allocate specific blocks of time in my schedule to ensure I am available for your needs each month.
How long does a speed optimization project take?
A flat-fee speed optimization project for WordPress or Shopify generally takes between 5 to 7 days to complete.
Do you offer support for clients outside of Buffalo, NY?
Yes, while I am based in Lockport, I serve clients throughout Western New York, the United States, and Canada, especially for Shopify services.
Want a second set of eyes on your site?
I've spent 23+ years fixing, improving and maintaining WordPress and Shopify websites. Tell me what's going on and I'll recommend a practical next step.



