Website speed optimization, measured by Google PageSpeed.
A slow website loses visitors and rankings. My WordPress and Shopify speed optimization service fixes what Google PageSpeed and Core Web Vitals measure — flat fee, 5-7 days, before-and-after scores in writing. Free audit first.
$795 WordPress website
$1,095 Shopify store
Audit is free. No retainer, no hourly billing. Two fields, no phone call required — or ring (716) 863-9627.
The three numbers Google grades you on
Most sites we test score in the 30s on mobile — four or five seconds of blank screen before anything appears. Google measures that same experience and uses it as a ranking signal. These are the marks we work toward.
| Metric | Target | What it means |
|---|---|---|
| Largest Contentful Paint | Under 2.5s | How fast the main image or headline appears. |
| Interaction to Next Paint | Under 200ms | How fast the page reacts to a tap. |
| Cumulative Layout Shift | Under 0.1 | How much the page jumps while loading. |
What you get
- Full PageSpeed + Core Web Vitals audit
- LCP, INP and CLS fixes
- Image compression, WebP/AVIF, correct sizing
- Render-blocking CSS and JS removed
- Caching, compression and CDN setup
- Plugin, app and database bloat cleaned out
- Font and third-party script tuning
- Before-and-after report with real screenshots
How it works
1. Free audit
Send your website address. We test it and tell you what is slowing it down, plus the score we can realistically reach.
2. The fix
Work happens on staging (WordPress) or a duplicate theme (Shopify), so your live site never breaks.
3. Proof
We re-test, publish, and send the before-and-after scores in writing. Flat fee, no surprises.
WordPress and Shopify speed, handled differently
WordPress
Caching, image delivery, deferred CSS and JS, plugin and database cleanup, fonts and CDN — done on staging, then published.
WordPress website design and careShopify
App and script audit, theme and liquid cleanup, lazy loading and image formats — all on a duplicate theme so the live store keeps selling.
Shopify store design and careSpeed optimization in Buffalo, Western New York and beyond
A US-based studio in Lockport, NY — never outsourced — optimizing websites for businesses in Buffalo, Amherst, Cheektowaga, Tonawanda, Williamsville, Orchard Park, Hamburg, Lancaster and Niagara Falls, and for clients nationwide. See a real speed project walkthrough, our WordPress and Shopify work, or call (716) 863-9627. In Buffalo or nearby? The Buffalo speed optimization page has local details.
Questions, answered
How much does speed optimization cost?
A flat $795 for a WordPress website and $1,095 for a Shopify store. The audit is free, the quote is fixed before work starts, and there is no retainer or hourly billing.
How long does the work take?
Five to seven business days from the moment we have access. Your live site keeps running the whole time — the work happens on a staging copy or a duplicate theme.
What score will my site reach?
It depends on your theme, hosting, plugins, apps and third-party scripts. After the free audit we tell you the realistic target in writing, before you pay anything.
Do you only work with WordPress and Shopify?
Those are the two platforms this fixed-price service is built for, and where most of the 300+ client projects I've delivered run. If your site is on something else, send it through the free audit and I'll tell you honestly whether I can help.
Will a faster site help my Google rankings?
Core Web Vitals are a confirmed Google ranking signal, and slow pages lose visitors before they even load. Speed won't outrank stronger content, but a slow site actively costs you rankings and sales.
Do you only work with local businesses?
No. We're based in Lockport, NY and serve Buffalo and Western New York, but speed work is done remotely and we optimize sites for clients nationwide.