Turn More Website Visitors Into Leads: A Practical Guide

Stop Overcomplicating Your Web Design

I have been building websites at Kenton Web Design in Lockport, NY since 2003. Over those 23+ years and through more than 300 client projects, I have seen a lot of trends come and go. The biggest mistake I see business owners in Buffalo and Western New York make is overcomplicating their layout. If a visitor lands on your page and can't figure out what you do within five seconds, they will leave.

Speed is a Conversion Factor

Most people focus on the words and images, but the technical health of your site is just as important for lead generation. If your website takes more than three seconds to load, you are losing potential customers before they even see your offer. This is especially true for mobile users browsing on the go in Buffalo or anywhere else.

A slow site creates frustration and kills trust. To help with this, I offer flat-fee speed optimization services. For WordPress sites, the cost is $795, and for Shopify stores, it is $1,095. These projects typically take 5 to 7 days to complete. Making your site faster is one of the most practical ways to keep people on your page long enough to become a lead.

Making the Call to Action Obvious

A 'Call to Action' or CTA is simply the button or link that tells a visitor what to do next. I often see sites where the 'Contact Us' button is hidden in a tiny link at the very bottom of the page. If you want more leads, your CTA needs to be prominent and repeated.

For a local Buffalo service business, this might be a 'Request a Quote' button in the top right corner. For a Shopify store, it might be a clear 'Add to Cart' button that stands out from the background. Don't make people search for a way to give you their business.

• Use contrasting colors for buttons so they pop.
• Keep the text short, like 'Get Started' or 'Contact Artur'.
• Place a CTA at the top and bottom of every page.
• Ensure your phone number is clickable for mobile users.

Building Trust Through Consistent Maintenance

Nothing scares away a potential lead faster than a broken contact form or a site that looks like it hasn't been updated since 2010. Keeping your site secure and functional is a major part of conversion. When a site is broken, it signals to the visitor that the business might be neglected too.

I provide ongoing support through Care Plans to keep your WordPress site in top shape. The Essentials plan is $149/mo and includes 1 hour of hands-on help. The Growth plan is $399/mo for 3 hours, and the Priority plan is $799/mo for 5 hours. It is important to note that unused hours do not roll over to the next month, but these plans ensure your site remains a reliable tool for generating leads in Western New York.

Specialized Support for E-commerce Leads

For my clients running Shopify stores across the US and Canada, lead generation often means getting a customer to complete a checkout or sign up for a newsletter. E-commerce requires a different level of attention to detail regarding product descriptions and shipping information.

My Kenton Commerce Shopify plans are designed for this. I offer a $499/mo plan with 2 hours of work, a $999/mo plan with 5 hours, and a plan starting at $1,500/mo for 10 hours. Having a Shopify specialist look at your store regularly can help identify why people are adding items to their cart but not finishing the purchase.

Start With a Review of Your Current Site

Before you spend thousands on advertising, you should make sure your current website is ready to handle the traffic. You might be surprised by how a few small changes to your navigation or page speed can improve your lead volume.

If you aren't sure where to start, I offer a free 3-point website review. I will take a look at your current setup and give you honest feedback on what is working and what isn't. It is a no-pressure way to see how you can start turning more of your Buffalo NY website visitors into actual customers.