The problem, the work, and what changed.

A content-rich publishing brand with events, a bookshop and a newsletter — all competing for the same attention. We rebuilt the funnel so each audience has one obvious next step.

The need

Event pages buried 3 clicks deep
No clear newsletter value proposition
Mobile checkout created unnecessary friction

Work completed

Single-page event funnel with social proof
Sticky newsletter CTA with a lead magnet
Mobile-first checkout and instant SMS follow-up

Project outcome

Clearer paths to events, the newsletter, and checkout
A mobile-first purchase flow
A more focused content funnel

Direct-to-consumer products

TektoKnives.com

WordPress + AI follow-up · WordPress development

Strong paid traffic, weak product clarity. We rebuilt the product experience around comparison and speed, then added recovery automation behind it.

The need

Product pages lacked comparison clarity
No abandoned-cart recovery flow
Slow mobile loads hurt paid traffic ROI

Work completed

Comparison table and blade-guide content
3-step email/SMS cart-recovery sequence
Speed sprint: sub-3-second mobile loads

Project outcome

Faster mobile product browsing
Clearer product comparison
Cart-recovery flows implemented

ClassicHomesOfMaryland.com website project

High-ticket local services

ClassicHomesOfMaryland.com

WordPress (redesign + build) · WordPress development

High-ticket leads were arriving and going cold. We restructured the site around floor plans and a guided enquiry, then wired instant AI follow-up to every submission.

The need

Gallery-heavy pages with weak calls-to-action
No lead qualification form
Leads went cold waiting for a reply

Work completed

Floor-plan-first layout with a clear next step
Guided qualification form and calendar booking
AI instant reply + automated nurture sequence

Project outcome

A clearer floor-plan-led journey
Better lead qualification
Faster follow-up after enquiries

Enterprise communications

sustainability.fb.com

Shopify + Klaviyo · Shopify store improvements

A sprawling corporate sustainability hub with heavy reports, data tables and regional content. We led the redesign and the WordPress build: a component-based template system that lets the comms team publish data-rich pages without a developer.

The need

Report content locked in PDFs with no landing pages
Inconsistent templates across focus areas and regions
Editors needed a developer for every content change

Work completed

Redesigned, component-based WordPress template library
Accessible data modules for metrics, charts and reports
Self-serve publishing for the comms and editorial team

Project outcome

Reusable publishing components
More accessible report content
Greater editorial control

Apparel & direct-to-consumer

TropicalBlack.com.au

A fast-growing shirt brand losing revenue to sold-out sizes. We rebuilt the variant logic so out-of-stock options stay shoppable as pre-orders or back-in-stock signups, then wired Klaviyo flows to convert that demand automatically.

The need

Sold-out sizes looked like dead ends on the product page
No back-in-stock or pre-order capture
Klaviyo sending generic blasts, not behaviour-based flows

Work completed

Custom out-of-stock variant logic with pre-order support
Back-in-stock signup per size, synced to Klaviyo
Welcome, browse-abandon and restock flows live end to end

Project outcome

Sold-out demand captured by size
Pre-order support added
Behavior-based email flows implemented

B2B technical equipment

BrightlinkAV.com

WordPress + WooCommerce · WordPress development

Hundreds of technical SKUs with inconsistent specs. We researched, built and listed the catalogue properly — spec-complete product pages, structured variants and collections engineers can actually filter.

The need

Incomplete specs and duplicated product listings
No filterable structure for technical buyers
Manual, error-prone product uploads

Work completed

Researched and standardised spec sheets per product
Structured variants, metafields and filterable collections
Bulk listing workflow with validation before publish

Project outcome

Standardized technical product data
Filterable collections for buyers
A repeatable product-listing workflow

Manufacturing & industrial e-commerce

FocusLCDs.com

BigCommerce theme repair · Website repair and support

A large engineering catalogue that needed to behave like a configurator. Full-stack WooCommerce work with AJAX-driven parametric search, so engineers can narrow thousands of display parts without a single page reload.

The need

Full page reloads on every catalogue filter
Datasheet and part lookup buried in static pages
WooCommerce checkout struggling with custom part options

Work completed

AJAX parametric search across the full part catalogue
Instant datasheet and spec lookup on the product page
Custom WooCommerce cart logic for configured parts

Project outcome

Faster catalogue filtering
Immediate access to product specifications
Configured parts supported through checkout

Automotive parts & restoration

ResurrectedClassics.com

Shopify theme update · Shopify store improvements

A deep Datsun restoration parts catalogue held back by a broken theme. We audited and fixed the theme layer — layout breaks, broken cart and category templates, and mobile rendering — so shoppers could actually find and buy parts again.

The need

Theme layout breaking on category and product pages
Cart and search widgets failing on mobile
Console errors from conflicting theme scripts

Work completed

Theme templates repaired and re-tested across breakpoints
Working cart, wishlist and search on every device
Clean script loading with no blocking JS errors

Project outcome

Broken theme templates repaired
Mobile cart, wishlist, and search restored
Conflicting scripts cleaned up

KentonPortfolio archive

Website status

Quality-Perfection.com

The live website is currently unavailable, so an accurate current screenshot cannot be displayed.

Project details remain available alongside this notice

Industrial & replacement parts

Quality-Perfection.com

An ageing Shopify theme running years behind the platform. We migrated the storefront onto an updated theme version, carried over every customisation, and modernised the product and collection templates without losing a single listing.

The need

Theme several major versions out of date
Customisations blocking safe Shopify updates
Slow, dated product and collection templates

Work completed

Updated theme with all customisations ported cleanly
Modernised product, collection and cart templates
Faster storefront on a maintainable update path

Project outcome

Existing customizations ported to the updated theme
Modern product and collection templates
A maintainable update path

Pet wellness & ecommerce

GreenJuju.com

Shopify storefront development, merchandising refinements, responsive presentation, and ongoing conversion-focused improvements.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Shopify storefront development, merchandising refinements, responsive presentation, and ongoing conversion-focused improvements.

Project outcome

A stronger, more maintainable website experience

Health & wellness ecommerce

Viteyes.com

Ecommerce development, theme refinements, product presentation, and ongoing storefront support.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Ecommerce development, theme refinements, product presentation, and ongoing storefront support.

Project outcome

A stronger, more maintainable website experience

Events & publishing

BeerFests.com

Website development, event-content presentation, responsive refinements, and ongoing technical improvements.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Website development, event-content presentation, responsive refinements, and ongoing technical improvements.

Project outcome

A stronger, more maintainable website experience

Fashion & direct-to-consumer

MommaLovesYou.com

Shopify theme development, merchandising updates, responsive storefront refinements, and conversion-focused support.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Shopify theme development, merchandising updates, responsive storefront refinements, and conversion-focused support.

Project outcome

A stronger, more maintainable website experience

Home goods & ecommerce

PlushBeds.com

Ecommerce development, campaign and merchandising updates, responsive refinements, and ongoing storefront support.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Ecommerce development, campaign and merchandising updates, responsive refinements, and ongoing storefront support.

Project outcome

A stronger, more maintainable website experience

arts-sciences.buffalo.edu website project

Higher education

arts-sciences.buffalo.edu

Website development, content-template implementation, responsive presentation, and ongoing technical support.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Website development, content-template implementation, responsive presentation, and ongoing technical support.

Project outcome

A stronger, more maintainable website experience

Home & business security

LibertySecurity.ca

Website development, lead-generation improvements, responsive refinements, and ongoing technical support.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Website development, lead-generation improvements, responsive refinements, and ongoing technical support.

Project outcome

A stronger, more maintainable website experience

Recruiting community & consulting

CXR.works

Redeveloped the CXR WordPress website, followed by long-term optimization, technical improvements, and ongoing development support.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Redeveloped the CXR WordPress website, followed by long-term optimization, technical improvements, and ongoing development support.

Project outcome

A stronger, more maintainable website experience

Electric mobility ecommerce

UnagiScooters.com

Delivered Shopify architecture changes, new homepage and collection-page work, and ongoing storefront refinements.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Delivered Shopify architecture changes, new homepage and collection-page work, and ongoing storefront refinements.

Project outcome

A stronger, more maintainable website experience

B2B marketing

RialtoMarketing.com

WordPress + Elementor · WordPress development

Implemented a new website sitemap and translated the planned information architecture into the Shopify storefront.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Implemented a new website sitemap and translated the planned information architecture into the Shopify storefront.

Project outcome

A stronger, more maintainable website experience

DesignForceMarketing.com website project

Marketing services

DesignForceMarketing.com

Shopify migration · Shopify store improvements

Built and revised client sites, handled CRM and plugin integrations, corrected responsive styling, and completed product-catalog QA and cleanup.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Built and revised client sites, handled CRM and plugin integrations, corrected responsive styling, and completed product-catalog QA and cleanup.

Project outcome

A stronger, more maintainable website experience

Dental technology

MouthWatch.com

Led a WordPress-to-Shopify migration, translating approved designs and content into the storefront while coordinating implementation and fixes.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Led a WordPress-to-Shopify migration, translating approved designs and content into the storefront while coordinating implementation and fixes.

Project outcome

A stronger, more maintainable website experience

Direct-to-consumer ecommerce

Breza.co

Provided front-end Shopify development, including theme-level implementation, storefront refinements, and ongoing site updates.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Provided front-end Shopify development, including theme-level implementation, storefront refinements, and ongoing site updates.

Project outcome

A stronger, more maintainable website experience

Fashion retail

LordAndTaylor.com

Customized Shopify pages and storefront presentation, completing requested theme and layout changes.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Customized Shopify pages and storefront presentation, completing requested theme and layout changes.

Project outcome

A stronger, more maintainable website experience

Jewelry ecommerce

AskAndEmbla.net

Modified Shopify theme functionality and styling, then completed follow-up storefront tweaks and fixes.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Modified Shopify theme functionality and styling, then completed follow-up storefront tweaks and fixes.

Project outcome

A stronger, more maintainable website experience

Luxury ecommerce

NICXGroup.com

Web development · Website design and development

Managed Shopify product workflows, repaired broken links, optimized listings, and delivered maintenance updates and reporting.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Managed Shopify product workflows, repaired broken links, optimized listings, and delivered maintenance updates and reporting.

Project outcome

A stronger, more maintainable website experience

Advertising services

HorizonAdvertising.in

Shopify migration · Shopify store improvements

Provided web-development support for the advertising business.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Provided web-development support for the advertising business.

Project outcome

A stronger, more maintainable website experience

Garden retail

HandPickedNursery.com

Converted the company website from WordPress to Shopify and accounted for its ChannelAdvisor inventory workflow.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Converted the company website from WordPress to Shopify and accounted for its ChannelAdvisor inventory workflow.

Project outcome

A stronger, more maintainable website experience

Marketing services

MarketAndConvert.com

Created WordPress staging environments, moved completed work into production, resolved cross-domain configuration issues, and addressed legacy-theme conflicts.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Created WordPress staging environments, moved completed work into production, resolved cross-domain configuration issues, and addressed legacy-theme conflicts.

Project outcome

A stronger, more maintainable website experience

Clinical skincare ecommerce

ImageSkincare.com

Web + Salesforce · Website design and development

Migrated blog content from WordPress to Shopify and implemented international SEO work involving metadata and HTML tags.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Migrated blog content from WordPress to Shopify and implemented international SEO work involving metadata and HTML tags.

Project outcome

A stronger, more maintainable website experience

Healthcare services

Onsight.Healthcare

Built a website-to-Salesforce Web-to-Case integration, combining the public form experience with the Salesforce submission flow.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Built a website-to-Salesforce Web-to-Case integration, combining the public form experience with the Salesforce submission flow.

Project outcome

A stronger, more maintainable website experience

Marketing services

GreenixMedia.com

Completed Shopify website development, including theme implementation and storefront adjustments.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Completed Shopify website development, including theme implementation and storefront adjustments.

Project outcome

A stronger, more maintainable website experience

Music distribution

AirPlayDirect.com

Provided Shopify design and development across the storefront front end and supporting back-end configuration.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Provided Shopify design and development across the storefront front end and supporting back-end configuration.

Project outcome

A stronger, more maintainable website experience

Health publishing & ecommerce

NaturalHealth365.com

Optimized and maintained two stores, troubleshooting Recharge and Klaviyo, cleaning up theme details, and planning store consolidation.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Optimized and maintained two stores, troubleshooting Recharge and Klaviyo, cleaning up theme details, and planning store consolidation.

Project outcome

A stronger, more maintainable website experience

Digital marketing

FrontPorchSolutions.com

Set up and developed a WordPress site inside a hosted subdirectory, including its supporting environment and deployment work.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Set up and developed a WordPress site inside a hosted subdirectory, including its supporting environment and deployment work.

Project outcome

A stronger, more maintainable website experience

Public relations

FiredogPR.com

Developed a responsive Chamber of Commerce website on a deadline, including a business-directory component.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Developed a responsive Chamber of Commerce website on a deadline, including a business-directory component.

Project outcome

A stronger, more maintainable website experience

Preparedness ecommerce

PreparedPatriot.com

Web development · Website design and development

Consulted on and built a Shopify theme, turning storefront requirements into a working theme implementation.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Consulted on and built a Shopify theme, turning storefront requirements into a working theme implementation.

Project outcome

A stronger, more maintainable website experience

Web services

Netmongrel.com

Provided website-development support.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Provided website-development support.

Project outcome

A stronger, more maintainable website experience

Leadership consulting

NewWorkRevolution.com

Created and integrated a dedicated event page within the existing WordPress website.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Created and integrated a dedicated event page within the existing WordPress website.

Project outcome

A stronger, more maintainable website experience

Nutrition services

Janus-Nutrition.com

Customized the WordPress theme homepage and built a reusable page template aligned with the site design.

The need

A site or storefront that needed focused technical and presentation work

Work completed

Customized the WordPress theme homepage and built a reusable page template aligned with the site design.

Project outcome

A stronger, more maintainable website experience

Photo editing software

Ribbet.com