All Work

Apparel brand on Shopify

Apparel & direct-to-consumer · Shopify + Klaviyo

Visit TropicalBlack.com.au (opens in a new tab)
TropicalBlack.com.au website screenshot

A fast-growing shirt brand losing revenue to sold-out sizes. We rebuilt the variant logic so out-of-stock options stay shoppable as pre-orders or back-in-stock signups, then wired Klaviyo flows to convert that demand automatically.

The problem

  • Sold-out sizes looked like dead ends on the product page
  • No back-in-stock or pre-order capture
  • Klaviyo sending generic blasts, not behaviour-based flows

The fix

  • Custom out-of-stock variant logic with pre-order support
  • Back-in-stock signup per size, synced to Klaviyo
  • Welcome, browse-abandon and restock flows live end to end

The result

  • Sold-out demand captured by size
  • Pre-order support added
  • Behavior-based email flows implemented

$795Starter Optimization · one-time fee

If your Google PageSpeed score doesn't improve — even by a little — you get your money back. Not every site can reach a 95 on desktop or a 98 on mobile — sometimes cleaner code or a full rebuild is the honest answer. But if nothing has been done since your website was built, I can almost always improve it quite a bit.

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