claude code skills · owners + agencies · shopify + wordpress

Claude Code Skills for Website Owners and Agencies

Choose the Operator Stack built for how you work. Whether you own a Shopify store, run a WordPress website, manage client projects, or operate an agency, these Claude Code skills help you get more done faster.

  • One-time payment
  • Instant download
  • Plain Markdown — customize everything

start here

Which one is you?

Two audiences, two kinds of stacks. Owner Stacks assume no technical background. Pro Operator Stacks assume you bill for this work.

I Own a Website or Store

Improve, maintain, and grow your Shopify store or WordPress website without relying on freelancers for every task.

  • Beginner friendly — no jargon, no code
  • Business-focused recommendations
  • Knows when to hand off to a professional
View Owner Stacks

I Build Websites For Clients

Professional operator stacks for freelancers, agencies, and developers.

  • Code-level audits, debugging, and builds
  • Estimates, retainers, and client reporting
  • One operator standard across every client
View Pro Operator Stacks

owner stacks · for store & site owners

Run your own site like you hired someone good.

Twenty beginner-friendly skills per platform: health checks, page improvements, maintenance routines, reports — plus ready-to-send requests for the rare jobs that genuinely need a professional.

Shopify Store Owner Stack

Use Claude to improve, manage, optimize, and grow your Shopify store without needing a freelancer or agency for every task.

  • 20 beginner-friendly Shopify skills
  • 7 bonus checklists & templates
  • For store owners, DTC brands & founders
$47 $97 launch
Get the Shopify Owner Stack See the 20 skills ↓

WordPress Site Owner Stack

Use Claude to improve, maintain, optimize, and grow your WordPress website without hiring a developer for every update.

  • 20 beginner-friendly WordPress skills
  • 7 bonus checklists & templates
  • For local businesses, coaches & nonprofits
$47 $97 launch
Get the WordPress Owner Stack See the 20 skills ↓

pro operator stacks · for freelancers, agencies & developers

Bill for platform work? These are yours.

Code-level audits, debugging, builds, estimates, retainers, and client reporting — the senior-operator judgment, encoded and repeatable.

Shopify Pro Operator Stack

Audit, build, clean up, estimate, and optimize Shopify stores — from theme takeovers to retainer reporting.

  • 20 professional Shopify skills
  • 5 bonus operator templates
  • Code-level: Liquid, OS 2.0, metafields
$97 $197 launch
Get the Shopify Pro Stack See the 20 skills ↓

WordPress Pro Operator Stack

Audit, maintain, debug, secure, and optimize WordPress sites — including WooCommerce, Elementor, and emergency triage.

  • 20 professional WordPress skills
  • 5 bonus operator templates
  • Plugin conflicts, security, performance
$97 $197 launch
Get the WordPress Pro Stack See the 20 skills ↓

Agency Bundle

Both Pro stacks. For agencies and freelancers maintaining Shopify and WordPress clients side by side.

  • 40 professional skills — both platforms
  • 10 bonus operator templates
  • Saves $45 at launch pricing
$149 $297 launch
Get the Agency Bundle What's inside ↓

single-operator license · your copy is watermarked to your order · lifetime updates delivered to your purchase email

Built from real agency workflows across Shopify and WordPress: store builds, site takeovers, maintenance retainers, plugin and Liquid debugging, CRO and performance audits, and emergency support. Meet the studio behind them ↓

  • Online Store 2.0
  • Liquid
  • Metafields
  • App bloat
  • WooCommerce
  • Elementor
  • Plugin conflicts
  • Security hardening
  • Core Web Vitals
  • Backups & staging
  • Client reporting
  • Retainers

who's behind this

The skills are our actual client workflows, packaged.

Kenton Commerce Studio is a Western New York web studio that maintains, fixes, and grows Shopify stores and WordPress sites for clients every day. These stacks encode the same audits, debugging runbooks, and reporting we run on real engagements — written down so Claude Code can run them for you.

  • 22+ years experience
  • Shopify & WordPress expertise
  • Klaviyo certified
  • Buffalo, NY · serving WNY & remote clients

What clients say about working with the studio — verified reviews from the client work these skills are built from:

"Their team is patient, thorough, and takes the time to clearly explain technical concepts in a way that is easy to understand, even for clients without a technical background. Whenever we have future technical projects, Kenton Commerce Studio will be our first choice."
Verified client review · ongoing support engagement
"They helped us resolve a complex WordPress security issue that had remained unresolved for months despite significant efforts to identify the root cause. Their persistence, expertise, and commitment to finding the right solution gave us complete confidence."
Verified client review · WordPress security project
"Their team was able to quickly identify, troubleshoot, and resolve every issue within our Shopify store while maintaining exceptional communication throughout the process. Their responsiveness and technical expertise made a significant impact on our business."
Verified client review · Shopify store project
"Their team successfully solved a technical challenge that had previously stumped other developers. They went above and beyond the original scope by proactively reviewing and validating additional website concerns."
Verified client review · complex development project
"They went above and beyond by taking the time to educate and guide us through important technical and SEO concepts. As a growing business operating within budget constraints, the additional guidance provided tremendous value."
Verified client review · small-business engagement
"Kenton Commerce Studio has been a reliable and trusted partner for our ongoing website support needs. It is reassuring to know we can count on them whenever support is needed."
Verified client review · maintenance retainer

Reviews are from the studio's client services — the engagements these Operator Stacks are distilled from. Product reviews from stack customers will appear here as they come in.

owner stacks · the 40 skills · $47 launch each

Every owner skill, beginner friendly by design.

Each skill assumes you're not a developer: plain language, business-focused recommendations, exact dashboard steps for what's safe to do yourself — and pre-written requests for the rare jobs that need a professional.

Shopify Store Owner Stack — 20 skills

  • store-health-checker
  • product-page-improver
  • homepage-improver
  • app-cost-reviewer
  • product-description-rewriter
  • collection-page-optimizer
  • email-promotion-planner
  • sale-campaign-planner
  • customer-faq-builder
  • store-maintenance-checklist
  • competitor-store-reviewer
  • monthly-store-report-generator
  • seo-helper
  • image-alt-text-generator
  • navigation-reviewer
  • trust-signal-checker
  • abandoned-cart-helper
  • upsell-generator
  • shopify-support-ticket-builder
  • developer-request-builder
Get the Shopify Owner Stack — $47

WordPress Site Owner Stack — 20 skills

  • website-health-checker
  • homepage-improver
  • service-page-improver
  • plugin-safety-reviewer
  • blog-topic-planner
  • seo-helper
  • maintenance-checklist
  • security-checker
  • speed-issue-explainer
  • contact-form-reviewer
  • website-copy-improver
  • competitor-website-reviewer
  • google-business-profile-helper
  • landing-page-planner
  • local-seo-page-planner
  • developer-request-builder
  • hosting-support-ticket-builder
  • backup-reminder-checklist
  • content-update-planner
  • monthly-website-report-generator
Get the WordPress Owner Stack — $47

shopify pro operator stack · $97 launch

Twenty Shopify skills, takeover to retainer.

Code-level audits, OS 2.0 builds, Liquid debugging, app cleanups, estimates, and the client reports that justify retainers — built from real agency workflows.

  • shopify-store-takeover-auditor
  • shopify-theme-auditor
  • shopify-section-builder
  • shopify-app-cleanup-advisor
  • shopify-product-page-cro-auditor
  • shopify-homepage-cro-auditor
  • shopify-collection-page-optimizer
  • shopify-metafield-architect
  • shopify-theme-cleanup-planner
  • shopify-speed-optimization-auditor
  • shopify-migration-planner
  • shopify-project-estimator
  • shopify-liquid-debugger
  • shopify-accessibility-auditor
  • shopify-seo-auditor
  • shopify-cart-drawer-optimizer
  • shopify-subscription-setup-advisor
  • shopify-qa-testing-checklist-builder
  • shopify-client-report-generator
  • shopify-maintenance-plan-builder
Get the Shopify Pro Stack — $97 20 skills · 5 bonus templates · instant download

wordpress pro operator stack · $97 launch

Twenty WordPress skills, takeover to triage.

Plugin-conflict debugging, security and performance audits, WooCommerce health, hosting verdicts, retainer design, and emergency runbooks — one operator standard across every client site.

  • wordpress-site-takeover-auditor
  • wordpress-maintenance-auditor
  • wordpress-plugin-conflict-debugger
  • wordpress-security-auditor
  • wordpress-speed-optimization-auditor
  • elementor-section-builder
  • wordpress-theme-auditor
  • woocommerce-store-auditor
  • woocommerce-subscriptions-advisor
  • wordpress-hosting-environment-auditor
  • wordpress-cleanup-planner
  • wordpress-project-estimator
  • wordpress-seo-auditor
  • wordpress-accessibility-auditor
  • wordpress-backup-restore-auditor
  • wordpress-cwv-auditor
  • wordpress-client-report-generator
  • wordpress-maintenance-plan-builder
  • wordpress-emergency-support-triage
  • wordpress-qa-testing-checklist-builder
Get the WordPress Pro Stack — $97 20 skills · 5 bonus templates · instant download

bonus assets

The template library around the skills.

  • 7 owner files Owner checklists for both platforms, monthly review templates, 90-day improvement roadmaps, and the developer handoff template — included with each Owner Stack.
  • 5 Shopify Pro templates Audit checklist, store takeover checklist, maintenance plan template, client report template, project estimate framework.
  • 5 WordPress Pro templates Audit, maintenance, and security-hardening checklists, client report template, project estimate framework.

how it works

Choose. Download. Drop in. Run the job.

  1. 1

    Choose Your Stack

    Owner Stacks if you run your own site, Pro Stacks if you bill for client work — or the Agency Bundle with both Pro stacks.

  2. 2

    Download the Skills

    One ZIP per stack: 20 skill files, the bonus templates, and the install guide. Yours immediately after checkout.

  3. 3

    Add Them To Claude Code

    Copy into your project's skills directory — per-site or global. Two-minute setup, plain instructions included.

  4. 4

    Start Running Operator Workflows

    Point a skill at real inputs — your store link, a plugin list, your monthly numbers — and get a structured, useful answer back.

two ways to run — pick yours

How you run the skills depends on your stack.

The difference isn't difficulty — it's whether you describe your site or point Claude at its files. Owner Stacks are built for the first, Pro Stacks for the second.

Owner Stacks

Just describe your store

Use Claude on the web or in the app

No setup, no command line, no files to manage. Open Claude, start the skill, and tell it about your store in plain language — give it your store link and answer its questions. You get a clear plan or report back that you act on in your dashboard.

You just say: run the store health checker — my store is mystore.com, ~90 orders/mo
  • Works on Claude web, desktop, or mobile app
  • Paste screenshots or type details — no technical tools
  • Perfect if you are not a developer
Pro Operator Stacks

Point Claude at your site’s files

Use Claude Code (terminal, desktop, or VS Code)

Built for client work. Claude Code reads your actual files — a pulled theme, a plugin list, a debug log — so the audits and debuggers work on the real thing, not a description. The same skills, with code-level depth.

You run: run the takeover auditor on ./theme — apps.txt attached
  • Reads real theme code, plugin lists, and logs\nProduces code-level fixes and client-ready reports\nFor freelancers, agencies, and developers

Either way, the skills never touch your live site on their own — they produce plans, reports, and fixes that you review and apply. A Claude subscription or API access from Anthropic is separate and not included.

example output

Run it like a command.

Every skill behaves the same way: give it the required inputs, get a structured deliverable back. Click a command to see its output.

  • + 72 more across the four stacks

Want to read one whole skill before buying? Download the Store Health Checker — a complete skill from the Shopify Owner Stack, free.

Download the Free Sample Skill (PDF)

who it's for

Built for the people who own sites — and the people they hire.

  • Shopify store owners & DTC founders

    Health checks, page improvements, app-cost cleanups, and monthly reports — run your store like you hired someone good.

  • Business & website owners on WordPress

    Local businesses, coaches, consultants, and nonprofits: keep the site healthy, current, and producing inquiries — without a developer for every update.

  • Shopify freelancers

    Quote faster, audit deeper, and hand clients deliverables that look like a five-person studio made them.

  • WordPress freelancers

    Takeover audits, conflict debugging, and retainer design — the senior-operator judgment, encoded and repeatable.

  • Shopify & WordPress agencies

    Standardize audits, estimates, QA, and reporting across the team. Same structure on every engagement, both platforms.

  • WooCommerce consultants

    Money-path audits, subscriptions health, HPOS readiness, and the renewal math that proves your value.

  • Maintenance providers

    Takeover audits, retainer design, monthly reports, and QA checklists — the full retainer lifecycle, both platforms.

  • Developers handling site takeovers

    Inherit any site with a documented baseline, a risk register, and a first-30-days plan instead of dread.

faq

Questions, answered.

What are Claude Code Skills?

Skill files are structured instructions that teach Claude Code how to do a specific job well — what inputs to ask for, how to think through the task, what the output should look like, and what quality standards to hold. Instead of writing a long prompt from scratch every time, you invoke a skill by name and get a consistent, structured result.

Do I need Claude Code?

Yes — the skills are written for Claude Code, Anthropic's agentic coding tool, and they're at their best there. That said, every skill is plain Markdown: you can paste one into any capable AI assistant along with your inputs and still get structured output. A Claude subscription or API access is purchased separately from Anthropic and is not included.

Can beginners use the Owner Stacks?

They're built for exactly that. Every Owner skill assumes you are not a developer: plain language, no jargon, business-focused recommendations, and exact dashboard steps for anything you do yourself. Where a task genuinely needs a professional, the skill says so — and writes the request for you.

Are these apps or plugins?

No. Nothing installs on your store or site. These are skill files for Claude Code that run on your computer against your inputs — your store link, your plugin list, your numbers. They don't touch your Shopify store or WordPress install unless you apply the changes they help you plan.

Can agencies use these for client work?

Yes — that's the primary use case for the Pro stacks. Skill outputs (audits, reports, estimates, code) are yours and your clients' with no attribution required. The license covers one operator; agencies should hold a license per active user.

Can I customize the skills?

Please do — they're designed for it. Add your hourly rate to the estimators, your voice to the report generators, your policies to the checklists. It's plain Markdown; the structure stays useful no matter how much you make it yours.

Do these generate code?

The Pro stacks do, where the job calls for it: complete OS 2.0 sections, Liquid fixes as minimal diffs, Elementor build specs. The Owner stacks deliberately don't — they produce plans, copy, checklists, reports, and professional-grade requests, because owners shouldn't be pasting code into production sites.

Do I get updates?

Yes — updates to the v1 stacks are included for life on whichever product you buy, and they're delivered to your verified purchase email. When skills are revised for new Shopify, WordPress, or Claude Code behavior, a fresh download arrives at the email on your order, at no charge.

Can I share the files with my team or a friend?

The license is single-operator: one purchase covers one person's unlimited use. Each copy is watermarked to its order, and lifetime updates only flow to the purchase email. For teams, each active user should hold a license. Want to share it with a friend? Your delivery email includes a link that gives them 20% off their own copy.

How do I install the skills?

Download your ZIP, then copy the skill files into your Claude Code skills directory — either inside one project or globally. The included install guide walks through both setups; it's a two-minute job. If you'd rather not touch folders at all, you can simply tell Claude Code to read a skill file directly and follow it.

ready when you are

Pick your Operator Stack

Four stacks, 80 skills — for the site you own or the clients you serve. One-time payment, instant download.