A useful website estimate starts with the business problem, not a page-count formula. A site that already has sound content and technology may only need a focused improvement. A new ecommerce store, migration, or custom integration needs a larger scope because more systems must work together safely.
Realistic starting ranges
Focused website improvement
One defined performance, reliability, usability, content, or conversion problem.
from $795
Improvement sprint or redesign phase
A related group of changes with a defined scope, priority, and test plan.
from $1,900
Small business website
A focused new website; final cost depends on pages, content, integrations, and functionality.
from $3,500
Ecommerce project
Store setup, templates, catalogue structure, payments, shipping, and analytics.
from $3,950 Shopify / $4,950 WooCommerce
Ongoing website support
Care, requests, fixes, planning, and included time according to the selected plan.
$149–$799 per month
These are Kenton Web Design starting prices, not claimed market averages. Every project receives a written scope and estimate before work begins.
What changes the cost?
Page count
More unique layouts and content require more planning, building, and review.
Copy and content
Ready, approved copy lowers production work; writing, editing, photography, and migration add scope.
Ecommerce
Products, variants, subscriptions, shipping, tax, payments, and checkout testing add complexity.
Migrations
Moving platforms requires URL mapping, content transfer, redirects, data checks, and launch planning.
Integrations
CRM, email, booking, inventory, accounting, APIs, and data feeds require setup and testing.
Custom functionality
Calculators, search, configurators, member areas, and unusual workflows need tailored development.
Accessibility
Accessible structure, keyboard use, contrast, labels, and remediation must be included in the real scope.
Content readiness
Projects move faster when decisions, assets, product data, and approvals are available on schedule.
One-time project or monthly support?
Choose a one-time project when the goal is defined and the website will be stable afterward. Choose monthly support when requests, updates, monitoring, and improvement work continue throughout the year. It is also common to complete a focused project first and add support later. The right choice is the smallest arrangement that reliably solves the problem.
Simple example budget
A local service business with an existing WordPress site might begin with a $1,900 improvement sprint to clarify services, repair mobile issues, and improve enquiry forms, then choose $149 monthly Website Care. If the existing foundation cannot support the work safely, a new website starts at $3,500 instead. The review determines which path is sensible.
Questions to ask any website developer
- What is included, excluded, and assumed in the estimate?
- Who will complete the work and remain accountable after launch?
- How are WordPress or Shopify changes tested before publication?
- Who owns the website, accounts, content, theme, and data?
- Are accessibility, mobile use, analytics, SEO basics, redirects, and performance included?
- How are changes in scope approved and priced?
- What support is available after launch, and what time is included?
Get a scope based on the website you have.
Share the current site, the business priority, and the result you need. Kenton Web Design will recommend a focused improvement, a rebuild, or ongoing support without steering every project toward the largest option.
Request a Website Review